Brand Identity
Your voice made visual
What is Branding?
First, let’s start with a scenario.
Lori just finished her business plan, and is opening a flower shop. She has already invested in all the things she needs to open. She has vases, displays, suppliers. Maybe she has a special water filtration system. I assume she has already chosen a name for her business, but may also still be deciding on that factor.
I’d begin with our consultation where I learn about her inspiration. Why a flower shop? Is this all cut flowers, do you sell other plants? Are they all indoor or do you have outdoor options as well. Do you do custom orders? Etc.
If her business is close enough for me to experience it in person, I’d go there to feel what it’s like parking, walking to and through the door. Is it small and cozy with contact or being greeted the moment I walk in, or do I have an independent experience before I see her. Is her service hands on from greeting to register, or do I browse then go to her to tell her what I’m thinking?
How is the product packaged as I leave the store? Are the flowers wrapped in clear plastic, or is it brown paper? Is the brown paper cut from a roll or is it pre-cut?
Who is her target customer? Women 30+? Men 20-50?
Whare are they looking for when they came in? Plants for the flower garden? Seeds? Advice? Flowers from a man to his wife or girlfriend? Are they looking for wedding arrangements?
Is the feeling of the shop more formal or relaxed? What is the price range?
Lots to discuss
There are lots of things to discuss before I can get started. You’ve dreamed of this moment, and this is the face of business.
Once I have all that information, I will chose and explore brand driver words and thought mapping.
What is its story? How will people connect with the flower shop?
I will do market research on other lower shops large and small, what does the target audience look like, what do I like/ dislike about how they represent their brand/logo/tagline? Do they have branded collateral? What is successful?
I will then begin exploring brand driver words and word mapping. This is part of the process before arriving at a tagline/ logo.
I will sketch out ideas of shapes, tag lines and color choices.
I will explore fonts and matching the emotion behind your brand and what the font expresses.
Then I begin the digital process. I build the logo and word mark pairing my options with fonts, colors and how they connect to the tag line. I will test them in different scenarios such as advertisements, billboards and banners for social media.
Once I have my top 3-5 designs, I will refine and self critique to eliminate 3 options to present my top 2 to my client.
First Presentation
I will tell your story, explain my color , shape, font and design choices. We will discuss your feelings or any edits you would like made.
What else do you need?
Once we agree on a design, I will move onto business cards, stationery, social media banners, post and email templates, signage, and any other branded collateral you are looking for.
Now we apply it
where you want it.
Business Cards
Stationery
Social Media Banners
Email News letters
Post templates
Branded Colatteral
Uniforms
reward punch cards
Coupons
Final Presentation
This is where you get to see everything come together. Your story, your logo and tagline, and everything applied to real world mock ups. We will finalize all designs, and move onto prints, posts and what ever loose ends we need to finish up.
Our final product will be an eye catching design that solved your problem.
Your brand identity has been explored at full and every aspect has been thought out and designed intentionally.
Switch that open sign on, you’re ready.
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Pricing starting at $1525
includes up to 25 hour of work.
Logo, tagline, wordmark
Business Card
Stationery
Advertisements
social media banners
Social media templates for posts
Branded Collateral
Receive a %40 hourly rate discount for a custom website.
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Complete up front package $3,400
Includes the following:
Four 30 minute meetings throughout the design process
3 logo options
1 redesign if needed
Tagline
2 tagline options
Wordmark
2 options using the chosen tag line and logo
Final Logo, Tagline and word mark will be supplied to appear on a white background, black background and using your brand colors.
Business Cards
up to 2 designs, up to 10 names for employees to have a card with their name on it.
Custom Stationery
1 design with up to 10 separate employee names for their own stationery
Advertisements
2 advertisements designed for where you’d like them to appear print or digital.
Must provide dimensions/ type of advertisement needed.
social media banners
3 social media templates for posts
various options for branded collateral (2 designs included)
stickers
pens
pop sockets
t shirts
water bottles
phone cases
and more!
Receive a %40 hourly rate discount for a custom website.
have something else you’re wondering if I can include? Schedule a free consultation so we can discuss any questions and see if the design you’d like included is an option for this package!
additional redesigns, or changes beyond what is included will be charged at my hourly rate.
You are responsible for all supplies needed for print, print costs, and shipping if applicable.
If driving to a location is necessary, You will be charged hourly rate + .70 fee/mile.
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Pricing starts at $150
If you are needing regular services that can vary or change in importance due to deadlines , I have a month to month option that can take care of all your graphic design needs.
There are a variety of options available for month to month services. Pricing starts at $150, varying from 3-32 hours per month. This time can be divided weekly, bi weekly or used all at once. schedule a free consultation to discuss which package best fits your needs.
2 month commitment required.
